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In the fast-paced world of FMCG distribution, companies like Distra must constantly adapt to market changes to stay competitive. Distra, part of the Mutandis Gr...

Who remembers the days of ordering goods on paper slips or forms? Optimistically, we assume that they are a thing of the past everywhere (right?). In modern com...

Every day you fight for the attention of your customers. You encourage them to buy your products in a variety of ways: in stores, petrol stations and points of...

Action is more effective when it is based on knowledge. This well-known fact begs the question: how and where do we get the knowledge we need to make decisions...

Store display and the merchandising standards that define it are one of the basic means of influencing customers in the store. A consumer entering a supermarket...

Good display is a top priority in retail. Providing consumers with a wide range of products, but with a suggestion to choose the highest-margin products, only s...

Well... sales reports are neither romantic nor adventurous literature, (although sometimes they can be classified as horror!). It's hard to spice up sales analy...

The effectiveness of sales efforts in the field is a result of the price of the product, its promotion, the offer and the relationship developed with the points...

- One more thing: how much will it cost? A question no salesperson wants to hear in a first meeting, and a potential client wants to ask it as one of the first....