The beer market in Poland viewed from the perspective of store shelves. The analysis examines parameters such as product structure in retail chains, the share of beer producers and brands on the shelves within the modern trade channel, and numerical distribution. The report highlights how the brewing industry and retail chains are shaping their sales strategies within the new legal environment and explores the potential for improved sales performance following the weak end of 2023. It offers insights into how beer category exposure, availability, and visibility influence point-of-purchase decisions.

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