Increased product presence through the implementation of eLeader Perfect Store & Visit at Spomlek
Spomlek, a manufacturer of excellent cheeses available in modern and traditional channels, decided to use the potential of management by objectives. Our client designed and implemented a perfect store model for exposure management. To execute a strategy based on key performance indicators (KPIs), they relied on eLeader Perfect Store & Visit.
The effects were visible already within the first quarter of the implementation. The increase in products available in stores of the traditional channel was 20%, while the visibility of products (facing) increased by 25%. You can read about the method and the tools that made it possible in a special Case Study.
In addition to the product exposure KPI, we have seen improvements in engagement, motivation and awareness of the company’s goals.
The key to success lies in good store segmentation, assigning requirements relevant to the store’s potential, consistent measurement of KPIs and clear information for sales representatives delivered during the visit.
We have gained a tool enabling us to consciously reward employees, enhance their strengths and correct their weaknesses. Based on the results, we systematically optimize KPIs and gain the maximum of what can be achieved.
JACEK HUMENIUK
Training and trade marketing specialist
Spomlek
