In the fast-paced world of FMCG distribution, companies like Distra must constantly adapt to market changes to stay competitive. Distra, part of the Mutandis Group in Morocco, faced challenges in sales efficiency, order management, and product display control. Their solution? Implementing the eLeader Mobile Visit platform, a cutting-edge Sales Force Automation (SFA) system.
A universal sales visit scenario? It likely doesn't exist. However, if you include these elements, you'll get closer to the ideal. Check the tips
Promotions in orders placed during sales visits are standard in the relationship between manufacturers, distributors and stores. As consumers, we understand perfectly why we are eager to take advantage of promotions and often expect sellers to organise them. Although the decision-making process for B2B purchases differs from the consumer market, many promotional mechanisms apply directly.
Who remembers the days of ordering goods on paper slips or forms? Optimistically, we assume that they are a thing of the past everywhere (right?). In modern commerce, they have been replaced by electronic document flows and order automation is a fact of life. How do you integrate this into your sales processes? This article will give you an overview of the possibilities.
Action is more effective when it is based on knowledge. This well-known fact begs the question: how and where do we get the knowledge we need to make decisions and take action? For more than 200 years, one of the most popular ways to gather and validate information has been through surveys. Surveys are a powerful tool that can bring a range of benefits to your business.
Planning trade routes in SFA/RSE systems. Optimization of travel routes and automation of the entire process. Reach further with your sales
Sales visits, stationary merchandising, service visits, promotions, animations are activities that build relationships with customers, increase order flow, shape the company’s image, promote the offer, maintain product exposure – the list goes on. Brand awareness, customer satisfaction, the success of product innovations and often the success of the sales strategy depend on their course. The nature of this activity – far from sales managers and directors – makes it difficult to control the work of sales representatives or other field staff. It also weakens the employee’s bond with the company, testing morale and motivation to perform for the employer.
Store display and the merchandising standards that define it are one of the basic means of influencing customers in the store. A consumer entering a supermarket with a shopping list usually has one goal – to leave as quickly as possible with 100% of the products checked off. Missing even one item means one thing – frustration. Purchasing a less desirable substitute or having to go to another store does not create a positive shopping experience. This is a simple way of decreasing loyalty to a brand or store. Fortunately, we have a good recipe for bringing the store shelf closer to perfection.
Good display is a top priority in retail. Providing consumers with a wide range of products, but with a suggestion to choose the highest-margin products, only seems like a simple task. Even the most beautiful planogram will not sell, especially when the shelf suffers from chronic stock gaps.
Well… sales reports are neither romantic nor adventurous literature, (although sometimes they can be classified as horror!). It’s hard to spice up sales analytics, even though you can live it up a bit with Business Intelligence systems. As a sales director, you surely know that a story gets more interesting if you add travel threads to it. So how can you get closer to road movies like “The Straight Story” or “Easy Rider”? Use sales reports on maps that help to tell the story of sales and the functioning of your sales representatives in the field.
